MEET THE TOY LICENSING EXPERTS

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Toys & Licensing is helmed by two of the most experienced and respected figures in the global toy industry — each bringing decades of insight, deal-making expertise, and strategic vision to the table.

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Steve Reece is a globally recognised authority in toy sourcing, manufacturing, and international distribution. With a career spanning major brand launches and retail rollouts across Europe, Asia, and North America, Steve has helped countless companies navigate the complexities of global supply chains, factory partnerships, and retail channel strategy. His deep understanding of manufacturing ecosystems and commercial dynamics makes him a go-to advisor for brands looking to scale efficiently and sustainably.

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Todd Lustgarten is one of the world’s leading specialists in toy licensing, with a track record of securing high-impact deals across entertainment, gaming, sports, and lifestyle IP. He has worked with licensors and licensees across every major market, helping brands unlock new revenue streams, expand their reach, and build long-term licensing frameworks that deliver commercial results. Todd’s expertise lies in identifying the right partnerships, negotiating win-win agreements, and aligning IP strategy with product development and retail execution.

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Together, Steve and Todd offer a unique blend of operational know-how and strategic licensing firepower. They help manufacturers, licensors, and brand owners connect across markets, unlock new commercial opportunities, and navigate the fast-moving world of global expansion — from sourcing and supply chain optimisation to licensing strategy, retail rollout, and partnership development.

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Whether you're a brand looking to enter new territories, a manufacturer seeking the right IP, or a licensor aiming to scale your toy category, Toys & Licensing provides the insight, connections, and execution support to make it happen.

Let me know if you want a version tailored for pitch decks, website copy, or LinkedIn profiles — I can modularise it for different formats.

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