Toy Licensing Podcast: Episode 5 — From Creator to Global Brand: Deborah Stallings Stumm on the New Licensing Power Players
- Jun 26
- 1 min read
Toy Licensing Podcast: Episode 5 — From Creator to Global Brand: Deborah Stallings Stumm on the New Licensing Power Players
In Episode 5, Todd Lustgarten and Steve Reece sit down with Deborah Stallings Stumm, founder of CreatorCaster.com and one of the most forward‑thinking voices in the creator‑economy‑meets‑licensing space. Deborah has spent years helping digital creators, influencers, and emerging IP owners turn online audiences into real‑world product lines — and in this conversation, she breaks down exactly how that transformation happens.
From spotting creator‑led brands with genuine licensing potential, to navigating manufacturer partnerships, to understanding what retailers now expect from social‑first IP, Deborah shares a masterclass in where the next generation of toy and consumer‑product hits will come from. Whether you’re a toy company scouting fresh IP, a brand owner exploring new channels, or a creator dreaming of your first licensing deal, this episode is packed with practical insights and industry‑savvy guidance.
As always, the show is powered by the Toys & Licensing Consultancy at ToyLicensing.com — helping toy companies, creators, and brand owners build smarter partnerships and unlock global growth.
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